The environmental sector is currently at the forefront of the efforts of governments, leaders, companies, investment firms, and various funds working to promote activities that benefit the environment, recognizing the importance of this issue for the future of the planet and humanity. The involvement of all these entities in these processes is leading to massive investments in the field—a global trend expected to continue in the coming decades, through investments and the development of projects such as desalination, wastewater treatment, waste management, recycling, soil remediation, and more.

Generation began investing in the environmental sector by acquiring Azrieli Group’s holdings in GES (later known as BlueGen). At the time of Generation’s investment, GES was a mid-sized company in the water and wastewater sectors. Generation worked to enhance the platform by expanding growth engines, entering into profitable PPP asset holdings (desalination facilities), investing in new PPP projects (waste management, water treatment), and massively developing the waste sector by acquiring companies in waste sorting and recycling, merging water and wastewater operations, and transforming the company into one of the leading and diverse environmental platforms in the country.

Over the years, Generation joined forces with Migdal Insurance company as a partner in the company, in an investment deal of approximately NIS 214 million for a holdings rate of approx. 20%.